Expect nothing less than exceptional.
I’m Dan Max - known to most as Maxy - bringing refined craft, precision, and high-stakes experience to real estate photography across the Coromandel Peninsula. After over 15 years delivering cutting-edge campaigns for New Zealand’s leading brands, I’m now focused on elevating property presentation. Because your listing isn’t just a photo; it’s your edge, your advantage, your invitation to buyers.
I’ve spent my career crafting imagery that demands attention, drives action, and delivers results. Now I bring that exacting standard to every aspect of your listing’s content — from clean, luminous interiors to compelling aerials, moody twilight compositions, detailed floor plans, engaging social media reels, and polished video tours. Every element is designed not just to look good, but to perform — giving your listing the visual edge it needs in today’s competitive market.
Working with me isn’t a recipe — it's a collaboration. You bring your vision and deep knowledge of what makes the property special; I bring the creative craftsmanship, technical precision, and unwavering professionalism that turns attention into impact.
Let’s create content that not only showcases your listings — but compels buyers to act.
Photography
Photography is the foundation of every great property campaign. It’s often the first thing buyers see, setting the tone for how they feel about a home. I take the time to understand each property, its best angles, and how to present it in its most flattering light. Equipped with professional gear and a well-tuned eye for composition, I create sharp, balanced, and inviting images that draw people in. Every shot is carefully edited by hand to ensure it reflects the property at its very best, delivered on time and ready for market. My goal is simple: to present every home with care, beauty, and precision — so it feels as good as it looks.
Video
Video is one of the most powerful ways to showcase a property. It gives buyers a true sense of space, flow, and atmosphere, bringing them closer to the experience of being there. I create premium, well-paced videos that highlight each property’s best features, combining smooth camera work, thoughtful composition, and engaging editing. Delivered ready for market, every video is designed to be shareable, memorable, and a standout feature in your marketing campaign.
Floor Plans
A property’s layout is one of its greatest assets. Floor plans give buyers clarity on how spaces flow, room sizes, and how they might live in the home. I create precise, clean 2D floor plans using modern tools, ensuring every room, angle, and dimension is accurately represented. These plans support your photography, reinforce the listing’s presentation, and elevate the overall marketing package. Every floor plan is crafted with the same care and clarity as my imagery, helping your listing look thoughtful, honest, and complete.
Dusk Photography
Dusk photography transforms a property, capturing it in rich, dramatic light that’s impossible to ignore. As the sun sets and the lights come on, the home takes on a warm, inviting glow that draws buyers in. Shooting at this time of day highlights architectural details, landscaping, and atmosphere in a way daylight can’t. Every dusk image is carefully timed, composed, and edited to showcase the property at its most striking, helping your listing stand out in any marketplace.
Virtual Staging
Virtual staging transforms empty or unfurnished spaces into beautifully styled interiors that inspire buyers. Using advanced digital design techniques, I can add furniture, décor, lighting, and finishes that match the property’s character and appeal to your target market. It’s a cost-effective way to help buyers visualise the potential of a home, making each room feel warm, inviting, and ready to move into. Every staged image is crafted to feel natural and realistic, enhancing your marketing and helping the property stand out online.
Reels
Reels are a powerful way to extend your property’s reach beyond your immediate audience. Short, engaging, and mobile-friendly, they’re designed to stop the scroll and capture attention instantly. Leveraging Instagram’s push to feature Reels in search feeds, your content has the potential to be seen by thousands more than just your followers. I create polished, eye-catching Reels that highlight key features, evoke the property’s atmosphere, and fit seamlessly into your marketing strategy—whether you’re targeting a local area or attracting new listings.