Dan Max.


Photographer, DOP, Surfer, Fisherman, Hunter.

Maxy is a man of the land. And of the sea. If he’s not swimming and surfing, he’s hunting and fishing. He’s a farm boy at heart. With a passion for the great outdoors. And he reckons that if you love what you do for work, you’re not really working. So as a Locations Director, DOP, and photographer he is naturally drawn to projects that get him out in the wild, meeting the hard working, salt-of-the-earth characters he has a kinship with. Whether that’s at home capturing the people of New Zealand or exploring the kindred spirits that work the land of far-flung places like Bali - as he has done for his many personal projects. Maxy is fascinated by how the environment you live in shapes you as a person. He believes learning and understanding different people and cultures can in turn help us better understand ourselves. 

Inspired from a young age by the photography of National Geographic, he has a fascination with getting under the skin of his subjects and really capturing them through the lens. His ability to do this has seen his work exhibited in numerous exhibitions in NZ, Bali, and New York.

Now backed by production companies Eight (Video) and IDC (Stills), he has a team with the weight to take Maxy’s relaxed shooting style and pair it with a well-planned schedule. This combination has proven to be successful and has seen him work with some of the hottest agencies in town. Maxy has worked with the likes of BBDO, Ogilvy, FCB, and Barnes, Catmur and Friends producing work for both local and international ‘Lifestyle and Leisure’ clients.

His passion for documentary work led to his 2013 personal projects 'Our Land' and 'Bali'. To find out more about them, click on 'Exhibitions' above.

Some of Maxy's Clients to date are:

Monteiths - Collenso BBDO

Farmers of Fonterra - Collenso BBDO

Tourism Fiji Collenso BBDO

Ice Breaker - Ice Breaker 

Vodafone NZ - Draft FCB

V Energy Drink - Colenso BBDO

BMW NZ - Draft FCB

Cookie Time - Consortium

Anchor Milk Fonterra - Colenso BBDO

Jeep - 99.

Heart of the city Auckland - Collenso BBDO 

Starship Hospital -  DDB Group NZ